Tool 3 · Payback

Does your ongoing SEO spend pay off?

This calculator looks at a real business case. Unlike tool 1 it does not work with advertising prices, but with how many visitors become customers, what a customer is worth to you, and what SEO costs you.

Work out whether your SEO pays off

1 · Enter your monthly SEO traffic
Visitors from ordinary, unpaid Google search. You find the figure in Search Console under „Performance“.
How many months to project costs and results over.
2 · Add your own figures
The share of your visitors who buy something or send an enquiry.
The money left after your direct costs. Not the same as full revenue.
3 · Set your SEO costs against it
Sets the monthly cost to the SEOTHON plan price you choose. You can change the amount afterwards.
Monthly costs for copy, software or support that you want to check here.
One-off costs at the start, for example for setup or technical changes.

Enter your figures, or carry them over from the cluster calculator.

← Back to the tool overview · Get monthly clicks from tool 2