Tool 2 · Topic clusters
Work out the monthly ad comparison for several search terms
For each topic group, enter the free clicks of an average month and the matching advertising price from Google Ads. The tool works out a weighted average price and an ad comparison value from that.
Work out search terms and ad value
What counts as a group?
Several similar search terms that cover the same question or the same landing page. Enter question-style terms and buying-intent terms separately, because their advertising prices are often very different.
No monthly figures entered yet. Everything is worked out in your browser.
Downloaded clicks covering three months? Divide them by three before entering them, so every row shows comparable monthly figures.