SEOTHON for agencies

More SEO content for your clients, without handing over control

SEOTHON helps agencies run ongoing content services across several client projects in a controlled way: from topics and drafts through to Search Console feedback, approvals and reporting.

No sales pitch and no consulting fee. We look together at whether SEOTHON sensibly adds to your delivery for a suitable client project.

Agency service · Technology powered by SEOTHON
Two starting points

Which description fits your agency?

SEOTHON fits two different starting points, with different benefits. The free partner check below is the same entry point for both.

You already offer SEO content

Automate and standardise your existing content production without giving up control over clients, processes or brand. Relevant when capacity, margin, copywriter costs or uneven quality currently limit how many client projects you can look after.

Talk about capacity and margin →

You do not offer SEO content yet

Add a recurring SEO content product to your existing offering without building an editorial team. Relevant for web, Shopify, WordPress and digital agencies whose existing clients already ask about SEO or content once the website project is finished.

Talk about a new offering →

What agencies get out of it

The operational basis for recurring SEO content work

Not a generic AI writer, and not open-ended automation without control. SEOTHON combines ongoing production with project-specific knowledge, approvals and visible results.

Standardised process

Topics, briefs, quality checks and publishing run as one repeatable process.

Controlled approvals

Topics, draft mode, change requests and recommendations stay steerable per project.

Regular proof of results

Search Console signals, weekly analyses and quarterly reports make opportunities, risks and data gaps visible.

Brand voice and project knowledge

Tone of voice, audiences, offerings, priorities and editorial rules stay anchored per client project.

From onboarding to optimisation

One client project becomes a repeatable workflow

You define strategy and quality standards. SEOTHON turns them into an ongoing process that scales to further client projects in a controlled way.

1 · Set up

Connect goals and systems

Audiences, offerings, topic areas, CMS, Google Search Console and publishing rhythm are set for the project.

2 · Knowledge

Anchor the brief in the project

Tone of voice, good examples, product priorities, internal links and editorial rules feed into every new piece.

3 · Produce

Deliver drafts under control

Topics, briefs, copy and quality checks come together. The agency reviews the finished drafts and then releases them for publication.

4 · Optimise

Learn from real results

Search Console signals and weekly analyses show which pieces to expand and which topics make sense next.

Example from practice

Malle Sticker: from seasonal topics to a running content pipeline

The example shows how shop knowledge, topic planning and performance data turn into a continuous content process.

Malle Sticker

Seasonal range, continuous need for topics

Demand rises ahead of travel season, festivals and events. Content has to be planned early, written to match the range, and developed further based on real search data.

How it is set up operationally

In the pilot, shop focus areas, audiences and seasonal windows are recorded once, properly. After that the pipeline works through that basis continuously:

  • Topic planning: search demand, season, shop categories and relevant occasions are brought together.
  • Production: brief, copy and quality check run as one repeatable process.
  • Publishing: approved content lands in the CMS with matching internal links.
  • Feedback loop: clicks, impressions and positions drive revisions and new topics.

The operational gain: the agency keeps strategy and approval, while production, publishing and analysis keep running predictably.

Clear roles

The agency stays in front of the client

You define the offering, the advice, the price and the client relationship. SEOTHON supports the operational content delivery and stays identifiable as the technology provider.

Positioning

Your service. Supported by SEOTHON.

What the client sees is the benefit: controlled production, traceable approvals and ongoing optimisation.

Technology powered by SEOTHON
Partnership, not a standard sale

We support your service as an operational partner

Roles work differently with agencies than with a direct business client. You own the client relationship, the offering and the strategic lead. We have to show that our operation fits into that service without diluting your position.

You set the frame

What you promise, which clients you take on, the price, topic priorities and the final approval all stay with you.

We check the operational fit

We establish whether project knowledge, CMS, quality requirements and the rhythm you want can be handled reliably.

A pilot has to work both ways

We start with one limited, real use case and clear roles, with no obligation to buy after the first call.

Free partner check

Does SEOTHON fit into your agency service?

Give us enough context so we do not answer with a standard pitch. We look in advance at where your delivery hits its limits today and whether a clearly scoped pilot makes sense operationally.

  • 30 minutes, specifically for agencies
  • No consulting fee and no obligation to buy
  • We clarify roles, pilot project and cooperation model
  • Prices and terms on request, billed by usage
  • We never contact your clients without your approval

For direct business clients: the paid system review is deliberately a separate route, on the page Book a call.

Already decided? Selected agencies can request a free trial month directly, without going through the partner check first.

Request a partner check

We come back to you with a first read on the fit and a suggested time.