These are the clicks your site received
These clicks come from ordinary, unpaid Google search. You find them in Google Search Console. You pay nothing per click.
Tool 1 · Ad comparison value
What would the same number of visitors have cost as Google Ads?
The calculator puts two separate things together: your free SEO clicks and an advertising price from paid Google search. The result is a comparison value only, not real revenue.
How the calculator works
Free clicks × ad price = comparison value
The calculator puts two separate things together: your free SEO clicks and an advertising price from paid Google search.
This price comes from Google Ads
The price per click shows roughly what one click costs through paid advertising. The tool uses that figure for comparison only.
A comparison value against paid advertising
Not real revenue, not a forecast for new clicks, and not ad money you actually saved.
Do not know your real figure? In Google Search Console, under „Performance“, you can see the last 3 months.
Use a more precise priceGoogle file or your own figure
Your file is processed in this browser only. It is not uploaded to SEOTHON or to any server.
No file chosen yet. The quick industry estimate is active.
Search terms found and the price used
Your own figure is used in euros and replaces the industry estimate.
How to get the right Google file
- In Google Keyword Planner, open „Get search volume and forecasts“.
- Choose your search terms, your country and your language.
- Download the historical figures as a file and select it here.
Quick estimate · ad comparison
Estimated price per click
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Google price range
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Ad comparison value per month
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Projected over a year
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A rough industry estimate · for a quick overview.
An ad comparison, not SEO revenue: free clicks times an estimated Google Ads price. Not real revenue and not money you actually saved. For a firmer result you can upload a Google Keyword Planner file or enter your own price.
1
Above, your ad comparison value is worked out.The price used is carried into the next step automatically.
2
Below, we simply turn the question around.At that price, how many free clicks would be worth the same as your subscription?
Step 2 · Put the subscription price in context
How many free clicks match your subscription price?
This comparison automatically uses the price from calculator 1. It does not predict how many clicks you will get; it only shows a threshold: subscription price ÷ price per click = the number of free clicks that would be worth the same on paper.
Plan price chosen÷price used: …=click threshold on paper
€957 · up to 36 posts over three months on monthly billing. The calculation below still compares one month at a time.
Subscription price per month
€319
Click threshold per month, on paper
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Your ad comparison value ÷ subscription price
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The comparison threshold is worked out from the price you are currently using.
What the result does not show: it promises neither that click count nor revenue, a good position, or ad money saved. It only sets a subscription price and an ad comparison value against each other.
Got a number but unsure what it means for your project? In a 30 minute call we look at your actual starting position, free of charge and without obligation.